On This Day, July 12th

2. 1979: Disco Demolition Night

Photo: vice

Photo: vice

Photo: chicagoreader

Photo: chicagoreader

What started as a marketing promotion to increase the turnout of a double-header at Comiskey Park as the home town Chicago Cubs face the Detroit Lions turns into disaster. The promotion was called “Disco Demolition” and the idea was that anyone that brought a disco record they could get a discount ticket to the game for only 98 cents. Then in between the two games they were going to blow up a dumpster full of the records brought. Two popular disc jockeys at the time for a local Chicago station came up with the idea and brought it to White Sox executive Mike Veek who approved the unorthodox idea. More than 40,000 people showed up, more than double what was expected. Plus an additional 40,000 outside the ball park. After the first game the dumpster was detonated and more than half the crowd stormed the field tearing it to pieces, destroying the grass, foul poles and much more. More than nine injuries were reported and the field was in such bad shape that the White Sox ended up having to concede a forfeit loss to the Tigers because of it. Some people believe this night was what death blow that killed Disco.


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